If asked you to list the most valuable things you own, how would you answer? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question. For me, I’d...
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Uncategorized
Creative Diversification — More Hooks and Less Risk for Link Building
Posted by GeorgeRoot As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like...
Internal Linking, Site Structure
Site structure: the ultimate guide
Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google...
YouTube
How to Optimize Network – Placement Targeting for YouTube Ads
Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That's because if you are not fully aware of how placement targeting actually works within the...
Paid Ads
How to Use Events to Optimize Your Facebook And Google Ads
Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a...
Rich Snippets, Schema.org, Technical SEO
The history of Schema: towards an easy to understand web
Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet...
Uncategorized
Fifteen Years Is a Long Time in SEO
Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known...
Paid Media, Small Business Tips
What is PPC Management and Do I Need to Run Paid Ads?
Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a search engine and look for certain products and services. If your website matches their query,...
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