If you’re looking to build an SEO-friendly website, Squarespace is a solid choice. It offers easy-to-use templates and plenty of SEO tools to help your site rank better in Google search results. Not sure where to get started? I’ll guide you through everything you need to know about Squarespace SEO, including what best practices to…
Enterprise SEO: Everything You Need to Know
SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful? And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it’s not surprising. However, what do…
Why you should stop using tags
Tags are very popular. On Instagram, we add tags to our posts to help people find them. However, using tags in that way on your WordPress site is devastating for your rankings. Even if you think that you’re not using a lot of them, make sure to read this post. In it, I’ll explain how…
Getting Your HVAC Business on Page 1 of Google
When’s the last time you evaluated how much real estate you own on the first page of Google results? If your marketing plan isn’t prioritizing getting your HVAC business on page one of Google above all other strategies, you’re losing booked jobs and revenue to your competitors, guaranteed. Seriously, take a minute and pull up…
38 Account-Based Marketing Stats to Know in 2021
As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps — who talk to and learn from their biggest prospects each day — we don’t always know tiny, but crucial, details…
New Changes to Google Ads Keyword Matching: What It Really Means
Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some brain gymnastics no matter how experienced…
Bosses At Home: 5 Millennial Mom Financial Decision Making Insights
There are more than 72 million millennials in the US, and roughly half of them are women. Over half—55 percent—of these millennial women have given birth, placing the number of Millennial Moms in the 10s of millions. This impressive number of moms has plenty of spending power, and it pays to court this audience. In…
How to Streamline PHP for SEO
There’s a lot of misconceptions about PHP for SEO. Many people don’t understand it, what it is, how we use it, and how it impacts our SEO. The good news is that you don’t likely have much to worry about. PHP can make your website better for SEO and better for your users. The key…