Trying to come up with the perfectly creative, unique, funny, or cute St. Patrick’s Day Instagram caption? Thinking cap not doing it for you? Good news for you: If you’re reading this post (and not the generic “Kiss me I’m Irish” lists out there), you can rest assured you’ll be able to come up with…
Do outbound links matter for SEO?
One of the checks that we have in Yoast SEO is the check for outbound links. This check scans your text to see if there are any outbound links in your post or on your page. In case it doesn’t find one, Yoast SEO advises you to add at least one outbound to your content….
How to Think About Your Internal SEO Toolset
For those that missed the live webinar on February 10th, 2022, the following is a recording and a summary of the interview given by Jess Peck, Technical SEO & Machine Learning Engineer at Local SEO Guide and Clearscope’s co-founder Bernard Huang. They discussed SEO toolification and the best ways for agencies and SEOs to think…
Mastering Facebook Ads In 2022 Through Incrementality
There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics. In 2022, Facebook has 1.79 billion daily users. There are plenty of opportunities to create Facebook…
How to Tell A Brand Story With Your Data
“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience and foster a relationship with them, you need information—who, what, when, where, and why. You…
Google Maps Spam-Reporting System: the Toilet That Flushes 60% of the Time (on a Good Day)
In the past couple of years, I’ve heard many local SEOs and a few hands-on business owners make a comment to the effect of, “Google Maps doesn’t approve anti-spam edits anymore.” There’s more than grain of truth to that. Google never has been good about policing the local map enough to show businesses that playing…
How 500 Marketers are Leveraging Instagram Shopping Tools [Data]
Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then. The platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of…
3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers]
As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience. To help you, we asked consumers what type of video formats they watch the most. Plus, we surveyed marketers to discover their Instagram marketing strategies. You’ll also learn what video format users like to watch on Instagram as…