Did you know that 75% of people admit to judging a business’s credibility based on its website design? Or that 94% of a website visitor’s first impressions are design-related? Needless to say, an attractive and modern website should be a top priority for your business in 2022. And lucky for you, we’ve got 10 ideas…
How many YouTube tags should you use?
You want to optimize your YouTube channel. You’ve done the research and stumbled upon YouTube tags. In theory, they sound like a great place to start if you want to optimize your videos. But did you know that YouTube tags aren’t especially important for discoverability? They can still be useful, though. Read on to learn…
![What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]](https://no-cache.hubspot.com/cta/default/53/8f27c677-d952-4663-8787-bf65c6a1ecf2.png)
What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]
Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity. Deloitte’s Heat Test Report found 69% of brands…
Top Tactics for Instagram Growth in 2022: HubSpot Blog Data
Instagram is a top-rated app, with more than 1 billion global monthly active users. Given the size of its user base, businesses have valuable opportunities on the platform to generate an audience, build a community, and drive sales. To help learn more about how to grow your business on the app and create an engaged…
Social Media Marketing: The Ultimate Guide
When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all…
Why should you optimize your content for search engines?
Do you have a blog and do you love to write posts? Then you probably want people to read your posts. After all, you put time and effort into writing your content. Did you know that a blog is a great tool to get more people to your website? By optimizing your content for search…
![How to Write a Great Value Proposition [5 Top Examples + Template]](https://no-cache.hubspot.com/cta/default/53/99cdb31b-6412-4e6a-a1f4-86fd92d432fa.png)
How to Write a Great Value Proposition [5 Top Examples + Template]
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a…
What Is a Good ROI When You Outsource Your Marketing
How many of you are tired of investing time and resources into your marketing only for campaigns to fall flat? We get it. We really do. Especially if you outsource your marketing, it’s important to make sure you’re getting your money’s worth a.k.a. making meaningful connections with your audience. That’s why we want to talk…