Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share,…
How to Evoke Emotion in Your Content Marketing
“Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, co-founder of Airbnb People buy in the service of their emotions. Thems the facts. Underneath every conversion is the pursuit of alleviating pain, embracing joy, acquiring a salve for sadness, achieving a sense of belonging, and more. As the quote…
The 8 Best Free Flowchart Templates [+ Examples]
A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch. And if you think you don’t need to use flowcharts for business, think again. While bulleted lists, Word documents, or even presentations help, they don’t…
Make a great website menu for your users and for SEO
Website menus are one of those things you take for granted — until you try to use a really bad one. In the ideal scenario users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst cases,…
How To Add a Sparkline in Excel
Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars. You can also monitor trends in your marketing campaign data and, in this post, we’ll explain how to do so with the sparklines tool….
Improve local SEO with Google My Business a.k.a. Google Business Profile
Every business owner with a website is looking for ways to get noticed in the search results. There are loads of tactics to rank well as a local business, but unfortunately, there is no silver bullet. As with most things SEO, this is a combined effort. One of the ways to get noticed is by…
Best Social Media Management Tools
In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more. In this…
Yoast SEO 18.4.1: Available now
Today, we planned to release a new integration in Yoast SEO for the WordProof service. Unfortunately, we had a couple of hiccups and had to revert that addition to stabilize Yoast SEO. The WordProof feature will be moved to a future date. For Yoast SEO, we’ve now released 18.4.1 for the free version and 18.2.1…