Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to fill their business and client…
How to Sell Products with Facebook Shops: A Guide for Marketers
15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops. This is the latest Facebook update and,…
How to Make a Passive Income from the Internet – The Truth
Read on and I’ll tell you how to make a passive income from the internet, but I’m going to tell you my experience. It’s the experience of one person. This is a hype-free article. I tell it how it is, in my experience. This isn’t the usual thinly disguised sales letter you may be expecting,…
5 Local SEO Tips for Plumbers
5 Local SEO Tips for Plumbers to Connect with More Local Customers Did you know that 4 out of 5 consumers use local searches before purchasing? That means if you’re not optimized for local SEO, that’s 80% of your local audience missing you every single month. That means that local SEO is a pretty important…
A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase….
How to Find Instagram Influencers
It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users, and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest…
How to get great looking Google results
You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might have a video, or some other thing. These are so-called rich results. They stand out…