You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might have a video, or some other thing. These are so-called rich results. They stand out…
Get More Google Business Reviews With These 16 Tried & True Tactics
It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not…
How to Add a Link to Your Instagram Bio
Every social network makes it clear how to put a link in your bio on their platform — except Instagram. Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer’s official page. Facebook allows you to tag a number of different businesses, interest pages, and…
15 Key Performance Indicators to Help Improve Your Marketing
When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar. As a marketer, instead…
11 Proven Ways to Increase Dwell Time
Are you doing everything you can to rank for a specific keyword? Are you struggling to get on even the first page, much less the top? Here’s the thing: there’s a good chance you are making a ton of mistakes that sends users back to the SERP. After developing hundreds of high-ranking pages, I’m here…
Social media for small businesses: 12 tips to boost your local marketing
A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle to…
23 of the Best Email Newsletter Templates and Resources to Download Right Now
If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete with in their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email…
![How to Build a Brand Through Live Streaming [+ Examples]](https://localseoresources.com/wp-content/uploads/https://blog.hubspot.com/hs-fs/hubfs/nestle-live-streaming.png?width=1136&name=nestle-live-streaming.png)
How to Build a Brand Through Live Streaming [+ Examples]
Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming. Over the past few years, live streaming has become…