With 2.74 million monthly active users, Facebook is by far the largest social network. Yet within that huge potential audience, it can sometimes feel tricky to find your target market. Using the Facebook Boost Post button is the simplest way to expand your reach with just a few clicks and a small investment. You know…
Morgan Stanley Making 3 Bitcoin Funds Available to Clients
One of the largest U.S. investment banks, Morgan Stanley, will be offering its wealth management clients access to bitcoin funds. Goldman Sachs, JPMorgan Chase, and Bank of America’s wealth management divisions do not currently allow their advisors to offer direct investment in bitcoin funds. Morgan Stanley to Offer Wealth Clients Access to Bitcoin Funds Investment…
What % Of Google SERPs Show Local Packs?
One of the operating theories here at LSG is pretty much everything is going “Local,” but we never were really sure by how much, until today that is. Behold the Local-Pack-O-Meter!: Over the past year, we have been building some pretty cool business intelligence tools for our clients often using massive amounts of keyword ranking…
Why You Shouldn’t Google Your Company Name
Why You Should Never Google Your Company Name (And What You Should Do Instead) We’ve all done it. It’s nothing to be ashamed of—you might have done it at the office, at home, or even in your car. Maybe you just tried it for the first time; maybe you’ve been doing it for years. You…
Every Metric Is A Vanity Metric
Posted by Dr-Pete Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more…
How to Target Baby Boomers Through Paid Ads
The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still…
Google’s knowledge panel: What is it and how to get one?
Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you…