Day: March 19, 2021

What % Of Google SERPs Show Local Packs?

What % Of Google SERPs Show Local Packs?

One of the operating theories here at LSG is pretty much everything is going “Local,” but we never were really sure by how much, until today that is. Behold the Local-Pack-O-Meter!: Over the past year, we have been building some pretty cool business intelligence tools for our clients often using massive amounts of keyword ranking…

Every Metric Is A Vanity Metric

Every Metric Is A Vanity Metric

Posted by Dr-Pete Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance.  In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more…

How to Target Baby Boomers Through Paid Ads

How to Target Baby Boomers Through Paid Ads

The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still…

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