Month: March 2021

Stop Asian Hate

Stop Asian Hate

Posted by SarahBird We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime….

What % Of Google SERPs Show Local Packs?

What % Of Google SERPs Show Local Packs?

One of the operating theories here at LSG is pretty much everything is going “Local,” but we never were really sure by how much, until today that is. Behold the Local-Pack-O-Meter!: Over the past year, we have been building some pretty cool business intelligence tools for our clients often using massive amounts of keyword ranking…

Every Metric Is A Vanity Metric

Every Metric Is A Vanity Metric

Posted by Dr-Pete Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance.  In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more…

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