When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do…
A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again,…
How Does the YouTube Algorithm Work in 2021? The Complete Guide
People around the world watch over 1 billion hours of YouTube videos every day—everything from cat videos to videos for cats. The YouTube algorithm is the recommendation system that decides which videos YouTube suggests to those 2 billion-plus human users (and untold numbers of feline users). This begs an important question for marketers, influencers, and…
Are Video Marketing Services Georgetown Texas Right For You?
Do you want to learn more about video marketing services in Georgetown, Texas, and how they may benefit your local business? You don’t need me to tell you that video marketing is flourishing. You’re a savvy businessman. You understand that video should be a component of your marketing mix, and you’re searching for a method…
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Which Social Media Channels Do Consumers Spend the Most Time On? [New Data]
Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in 2020 and still remains the most downloaded app of 2021, according to Social Media Today. Instagram is regularly adding new features to its platform, recently…
8 Local Communication Bridges and 4 Experts to Help You Build Them
Where can we look for inspiring models and methodologies to help us build better communication bridges with the communities we serve? Miriam chatted with respected experts including David Mihm, Aaron Weiche, Claire Carlile, and Ellen Dunne to equip you with tips for becoming the most connected local business in town.
How to Promote Word-of-Mouth Referrals Through Paid Ads
Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. From a potential buyer’s perspective, if your existing customers are happy enough…
How to Use LinkedIn’s Social Selling Index Like a Pro
LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need…