992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721 Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge...
Year: 2021
Crawl directives, HTTP headers, Technical SEO
Preventing your site from being indexed, the right way
We’ve said it way back when, but we’ll repeat it: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result, their site shows...
Google, Google Maps, Google My Business
The Facebook Boost Post Button: How to Use it and Get Results
With 2.74 million monthly active users, Facebook is by far the largest social network. Yet within that huge potential audience, it can sometimes feel tricky to find your target market. Using the Facebook Boost Post button is the simplest way...
CryptoCurrency, Finance
Morgan Stanley Making 3 Bitcoin Funds Available to Clients
One of the largest U.S. investment banks, Morgan Stanley, will be offering its wealth management clients access to bitcoin funds. Goldman Sachs, JPMorgan Chase, and Bank of America’s wealth management divisions do not currently allow their advisors to offer direct...
SEO Tools
What % Of Google SERPs Show Local Packs?
One of the operating theories here at LSG is pretty much everything is going “Local,” but we never were really sure by how much, until today that is. Behold the Local-Pack-O-Meter!: Over the past year, we have been building some...
Local SEO, Pay-Per-Click (PPC), Search Engine Optimization (SEO)
Why You Shouldn’t Google Your Company Name
Why You Should Never Google Your Company Name (And What You Should Do Instead) We’ve all done it. It’s nothing to be ashamed of—you might have done it at the office, at home, or even in your car. Maybe you...
Uncategorized
Every Metric Is A Vanity Metric
Posted by Dr-PeteMarketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity...
Paid Ads
How to Target Baby Boomers Through Paid Ads
The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the...
Recent Comments