The price of failure is measured in interest rates: Investors must ask themselves two questions whenever interest rates begin to rise. Who can afford the rising borrowing rates the least, and when do they run into trouble? Every time interest rates have risen since the 1970s, we’ve seen a variety of borrowers fall into problems….
What Is A/B Testing in Pay-Per-Click?
A Deep Dive Into A/B Testing and Pay-Per-Click Campaigns A/B testing, also known as split testing, is a methodology commonly practiced throughout pay-per-click (PPC) advertising. A/B testing allows you to separate a specific attribute of your account into two individual variables to test against each other: the control variable and the experimental variable. Control Variable: Nothing…
How to Optimize Your Instagram Strategy for Search Discoverability
On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content. Most brands already leverage timeline posts and Stories to reach their core audience. However, not enough leverage all the opportunities these features offer. Let’s dive into what…
How to Spot These 4 Cognitive Biases In Your Audience—And What to Do About It
If your marketing campaigns aren’t landing, there may be a hidden reason that defies some of your research insights: cognitive biases. Marketing is all about understanding your audience, and if you do get their perceptions, behavior, and motivations, you’re much more likely to connect. But, while we highly recommend conducting customer research, and bringing in…
Yoast SEO 18.1: More fixes and enhancements
Yoast SEO 18.1 is out today! This new release brings another round of bug fixes, plus a new way for us to handle the translations in our plugin — leading to a smaller plugin size for you to install. You’ll read all about the newest version of Yoast SEO in this post. Yoast SEO Premium…