Year: 2023

Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos

Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Publishing an…

What is a Marketing Plan & How to Write One [+Examples]

What is a Marketing Plan & How to Write One [+Examples]

For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don’t even know where to start. Fortunately,…

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