In the quest for more conversions, there’s an element most PPC advertisers overlook; invalid traffic—aka IVT, fake traffic, click fraud, or ad fraud. You might have noticed the IVT column in your Google Analytics dashboard, although it isn’t displayed by...
Holistic SEO
The carbon footprint of your website and how to reduce it
Climate change is the most serious threat we’re facing as the human race. We must keep our greenhouse gas emissions in check to keep climate change manageable, as failing to do so will result in irreversible consequences, affecting every generation...
Google, Google Maps, Google My Business
The Complete (and Easy!) Guide to Google Ads Conversion Tracking
So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many...
Google, Google Maps, Google My Business
24 Gen Z Statistics That Matter to Marketers in 2022
A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now, the oldest are 25 and rapidly moving up corporate, and other, ladders. How do you adjust your marketing strategy to include Gen Z without...
Alternative Health, Health
How To Use Essential Oils for a Better Night’s Sleep
Best Essential Oils for Sleep A good night’s sleep is critical for general health and well-being, yet it may be difficult to get. Fortunately, essential oils may assist. They have been used for ages to promote health and well-being. Fortunately,...
Company Announcement
LSG has a Newsletter!
LSG has a newsletter?! Hell yeah, we do. LSG just launched a LinkedIn newsletter called Page 1: SEO Research & Tips. This newsletter will be a gold mine for SEOs, stakeholders, and anyone looking for fresh SEO research and organic...
How to Podcast
How to Start a Podcast on Spotify for Free
If you're reading this, you've likely found a topic you could talk about for hours — and now you're ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent...
Google, Google Maps, Google My Business
The 11 Best Dentist Websites of 2022 (+Takeaway Tips)
I’m overdue for a dentist appointment. Worse, I need to find a new dentist. Long story short: I’ve spent a lot of time looking through dentist websites over the last two weeks, and truth be told, I’d be lying if...
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