When you start an ecommerce site, having a keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you or your products are solving for…
Dominating the SERPS with Guest Posting: The Definitive Guide
Often times swept under the rug as a tactic that consumes too much time to be scalable. This guide is for both the veteran and the person just starting out. Despite what scare tactic has or is being pushed, guest posting is still well and alive. It can be incredibly powerful. These are potentially some…
What’s Social’s True Value to Business? We Asked 2,162 Marketers.
Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers…
7 Tips for Hosting a Virtual Brainstorm, According to HubSpot Marketing Managers
At HubSpot, we love brainstorms Getting your team together in one room to come up with ideas not only allows you to identify creative content or strategies that you might not have thought of, but it also can improve feelings of psychological safety as people who might not be high-level managers are invited and encouraged…
How to Detect and Improve Underperforming Content: A Guide to Optimization
Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it…
How to Boost Your SEO on DuckDuckGo
When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are…
Best Small Business Loans
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Unless you’re independently wealthy, most small business owners need a loan at one point or another. From paying for startup costs to expansion projects, equipment, or unexpected incidents, quick access to funding will make…
Social Media Marketing Consulting
Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much…