Posted by BritneyMuller Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that’s not true, and to go…
10 Essential Tips on Marketing During a Recession (+Why It’s Crucial)
Businesses are already feeling the effects of the ongoing Coronavirus pandemic, and when coupled with something as serious as a recession, it’s natural to get overwhelmed. In the face of a recession, businesses immediately look to cut costs. Image Source: GOBankingRates In particular, our first instinct is to start questioning the worth of our marketing budget. However,…
How To Use Google Autocomplete for SEO
When you type in a keyword into the search box, you know how you get a list of keyword predictions? This is called Google Autocomplete. Its purpose is to save users time. In fact, according to Google, it lowers typing time by 25%. There’s no doubt that this feature makes our lives easier, especially when…
Analytics: 5 tips to measure your Black Friday success
Black Friday is fast approaching. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce…
Man and Van Removal Services
Texas Man and Van Removal Services The service is exactly what the name suggests – one man, one van, no lorries, no teams of people at your disposal. This service is ideal for small moves – for example, if you’re moving from a one-bedroom Texas flat or studio to another property of the same or…
8 Resources to Use to Ensure You’re Using Inclusive Language
We’ve talked about it before, but diversity, inclusion, and belonging shouldn’t be about filling a quota. Instead, the goal should be to foster a true sense of belonging among your team, which is likely filled with people from all backgrounds. One way to do this is by using inclusive language. Whether it’s intentional or not,…
How to Use Email Images to Boost CTR
Email is one of the most effective marketing campaigns out there — in fact, the average ROI of an email campaign is 122%. For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out. I’m going to show you how to leverage…
New Directory Of Historical Societies Now Available On Histowiki.com
The Histowiki website is reaching out to its readers and history enthusiasts all over the country to announce that they have published a new directory of Historical Societies in the US. This announcement marks the latest step the platform has taken in their mission to make U.S. history more accessible to the general public. “We…