Sci-fi movies like Back to the Future and 2001: A Space Odyssey predicted a lot of crazy things. But they also got one thing right: voice-enabled technology. Instead of walking around a space station talking to Hal, people are querying an Amazon Echo while they cook dinner or asking Siri where the nearest dry cleaner…
6 Stats that Prove the Importance of Product Videos for Ecommerce
Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These video marketing statistics show that video might just be an…
A Brief History of Productivity: How Getting Stuff Done Became an Industry
Anyone who’s ever been a teenager is likely familiar with the question, “Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, “You know, the idea of productivity actually…
Our Top 10 Social Media Engagement Hacks for 2020
Social media moves dizzyingly fast, but some fundamental concepts stay the same—like the importance of organic engagement and connecting with your audience. In this article, I’ve rounded up 10 ideas to boost organic engagement, with examples from brands that are successfully adding followers and building communities online. That way, you can use these tips to…
Growing Love for Local: How Small Businesses Can Triumph Over Big Brands
Getting into business for yourself can feel like an impossible task—yet, as many as 627,000 new businesses open every year, according to the Small Business Administration. These small businesses flourish in their local communities because they provide something no big business can: a unique experience. It’s this unique experience that more and more people are…
6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT
Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to…
Local SEO: why your site should have a store locator
In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local SEO, which is focused on increasing your visibility on a local level. Today I want to discuss another factor that can help you with local…
The Ultimate Roofer’s Marketing Guide to Increase Leads, Sales & Revenue
How Roofers Are Increasing Leads, Sales & Revenue Online The needs of consumers are changing—fast. Gone are the days of using the Yellowpages to find the nearest roofing company. In it’s place: digital marketing for roofers. You see, today’s digital-first consumers rely on the internet to find local businesses and educate themselves about what roofing…