Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what...
Business Growth
A Marketer’s Short & Sweet Guide on Diversification
To consider the potential payoff of product diversification, let’s start with an example. Lululemon, an athletic apparel company, was founded in 1998 with one core product: yoga clothing for women. If you’ve been to a store recently, you’ve likely seen...
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How to Get Backlinks in 2021 [Series Part 3: Outreach]
Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the do's and don’ts of link building outreach in 2021.
Content Marketing
How to Create Evergreen Content Right From the Start
Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. Below, I’m going...
branding, Schema.org, SEO and WordPress news, Video SEO, WordPress, Yoast SEO
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk...
Google, Google Maps, Google My Business
Google Is Retiring tCPA & tROAS: What You Need to Know
Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced...
Google, Google Maps, Google My Business
How to Create a YouTube Channel to Grow Your Brand and Make Money
Fun fact: YouTube is the second-most visited website in the world behind Google—YouTube’s parent company. Fun suggestion: Your brand should have a presence there. The opportunity to reach your audience on YouTube is massive. It’s the most popular social platform...
Article Marketing, Home Improvement
How to Choose Interior Paint Colors for Your Home
How To Choose Interior Paint Colors For Your Home Color is a crucial element in your life and certainly one of the most important interior design decisions you will make in your home or workplace. You may be wondering how...
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