Posted by ColanNielsen2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track...
SEO
How Core Web Vitals Affect Google’s Algorithms
While we spend a lot of time focusing on keyword optimization, mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will...
branding, Instagram
Instagram for your business: a guide to getting started
Last month, Instagram celebrated its 10th birthday. During this decade, it has grown from a ‘Facebook for teenagers’ to an established social media platform used all over the world. And no, these users are not just teenagers anymore. Instagram is...
Google, Google Maps, Google My Business
19 Social Media Metrics That Really Matter—And How to Track Them
What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you...
Health, insomnia, insomnia online therapy, insomnia therapy, insomnia treatment, sleeplessness
Insomnia Online Therapy
Insomnia Online Therapy – Finds a Cure For Your Sleep Disorder Insomnia is an extremely common condition, which can cause you difficulty falling asleep at night, waking up several times in the night, or making it very difficult to sleep....
Featured, SEO Tools
Live Blogging the 2020 Election with Scalable Google Trends
Updated at 5:17 pdt (at bottom) Wow, it’s November 3rd 2020! That means election day in the US, and what an election. I’m going to eschew politics except to say GO VOTE. We have the day of at LSG, but...
Conversion Rate Optimization, Home Services Marketing
Every Home Service Website Needs Blue Corona Chat. Here’s Why.
How Home Service Companies Turn More Website Visitors into Booked Appointments In the early 2000s, instant messaging made it easier than ever to connect with family and friends. This convenience permanently transformed the way we communicate. It didn’t take long...
Presentations
Pro Speakers on How to Give a Perfect Keynote Presentation
Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. It was by far the both exhilarating and nerve wracking experience of my professional life. I don’t necessarily hate public speaking. However, leading...
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