TL;DR – Should you have an in-house content team or outsource? Outsourcing content writing to an SEO agency has a host of benefits. Here, we’ll review why it can be more effective to hire an SEO agency for content writing services. There are a lot of decisions to make when running a business, and one…
7 Techniques for Conducting Insightful Audience Interviews
Sure, you can spend hours whiteboarding what you think will inspire your audience to connect with you. Or, you could keep it simple and just ask them. It’s like that quote your 9th-grade teacher used to say, “When you assume, you make an a** out of you and me.” Just us? Okay, let’s make this…
Benefits of Launching An Email Automation Campaign
Let’s talk email for a minute. Email is one of the highest impact marketing tools with a potential return on investment (ROI) of $42 per every $1 spent. And 79% of marketers have seen an increase in email engagement in the last 12 months. So even though social media gets a lot of airtime and…
How to Evoke Emotion in Your Content Marketing
“Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, co-founder of Airbnb People buy in the service of their emotions. Thems the facts. Underneath every conversion is the pursuit of alleviating pain, embracing joy, acquiring a salve for sadness, achieving a sense of belonging, and more. As the quote…
What Is a Good ROI When You Outsource Your Marketing
How many of you are tired of investing time and resources into your marketing only for campaigns to fall flat? We get it. We really do. Especially if you outsource your marketing, it’s important to make sure you’re getting your money’s worth a.k.a. making meaningful connections with your audience. That’s why we want to talk…
How to Tell A Brand Story With Your Data
“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience and foster a relationship with them, you need information—who, what, when, where, and why. You…
How to Spot These 4 Cognitive Biases In Your Audience—And What to Do About It
If your marketing campaigns aren’t landing, there may be a hidden reason that defies some of your research insights: cognitive biases. Marketing is all about understanding your audience, and if you do get their perceptions, behavior, and motivations, you’re much more likely to connect. But, while we highly recommend conducting customer research, and bringing in…
How to Utilize Psychology to Build Your Business
If you want the secret to building a successful business, you must turn to psychology. Psychology is the study of the mind, how it works, and how its ebbs and flows impact our behavior. Without that understanding, you’re more likely to hit walls, struggle with your people, and ultimately risk losses—monetary and otherwise. Likewise, if…