When you’re weighing the decision to outsource all or part of your marketing, cost savings are possible. Our Outsourced Marketing Survey showed that 1 in 5 respondents reported saving up to $25,000 per year by outsourcing all or part of...
Category: content strategy
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Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, Millennial Moms, online purchasing, small business, Social Media
Where to Find Millennial Moms: 5 Social Media Insights
When Myspace launched in 2003, Millennial Moms were solidly in their teenage years and looking to expand their social networks digitally. As social media platform options exploded through the early aughts and into the 2010s, so did the time Millennial...
awards, business strategy, Content Marketing, content strategy, Digital Marketing, Facebook, grow business, Instagram, media kit, money, outsourced marketing, press, small business, time
3 Reasons The Cost Is Worth It to Partner With An Outsourced Marketing Expert
One of the biggest barriers to outsourced marketing is cost. Yes, you have to pay your outsourced marketing partner, and expertise comes at a price. We’ve heard it before: We don’t have a big enough marketing budget to afford...
awards, business strategy, Content Marketing, content strategy, Customer Research, Digital Marketing, Ecommerce, engagement, financial decision making, grow business, Millennial Moms, online purchasing, small business
Big Spenders: 5 Millennial Mom Online Purchasing Insights
Welcome to the world of Millennial Moms. It’s expansive, diverse, and has spending power. Like $47,000 per millennial per year. To put this in context, 72 million millennials live in the United States, and about 55% of millennial women are...
awards, business strategy, Content Marketing, content strategy, Customer Research, Digital Marketing, Ecommerce, engagement, financial decision making, grow business, Millennial Moms, online purchasing, small business
Bosses At Home: 5 Millennial Mom Financial Decision Making Insights
There are more than 72 million millennials in the US, and roughly half of them are women. Over half—55 percent—of these millennial women have given birth, placing the number of Millennial Moms in the 10s of millions. This impressive number...
business strategy, Content Marketing, content strategy, Digital Marketing, Email Marketing, engagement, grow business, Millennial Moms, newsletter, small business
The Anatomy of a Newsletter That Converts
When it comes to marketing, your company has plenty of options for making the right connections with the right people. Sometimes, it may seem like there are too many content options, and if you’re looking for a great place to...
awards, business strategy, Content Marketing, content strategy, Customer Research, Digital Marketing, Ecommerce, engagement, grow business, Millennial Moms, online purchasing, small business
eCommerce In 2021 and Beyond: Connecting With Millennial Moms
We’ve conducted Millennial Mom Research for the last few years to bring you timely insights into this influential demographic’s values, behaviors, and preferences. One of the categories we’re building is a catalog of year-over-year data for online purchasing behavior. With...
content strategy, Deep SEO Thoughts, E-A-T, Featured, Google
Should SEOs Regret Focusing on Featured Snippets?
Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people...
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