One of the biggest barriers to outsourced marketing is cost. Yes, you have to pay your outsourced marketing partner, and expertise comes at a price. We’ve heard it before: We don’t have a big enough marketing budget to afford...
Category: content strategy
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awards, business strategy, Content Marketing, content strategy, Customer Research, Digital Marketing, Ecommerce, engagement, financial decision making, grow business, Millennial Moms, online purchasing, small business
Big Spenders: 5 Millennial Mom Online Purchasing Insights
Welcome to the world of Millennial Moms. It’s expansive, diverse, and has spending power. Like $47,000 per millennial per year. To put this in context, 72 million millennials live in the United States, and about 55% of millennial women are...
awards, business strategy, Content Marketing, content strategy, Customer Research, Digital Marketing, Ecommerce, engagement, financial decision making, grow business, Millennial Moms, online purchasing, small business
Bosses At Home: 5 Millennial Mom Financial Decision Making Insights
There are more than 72 million millennials in the US, and roughly half of them are women. Over half—55 percent—of these millennial women have given birth, placing the number of Millennial Moms in the 10s of millions. This impressive number...
business strategy, Content Marketing, content strategy, Digital Marketing, Email Marketing, engagement, grow business, Millennial Moms, newsletter, small business
The Anatomy of a Newsletter That Converts
When it comes to marketing, your company has plenty of options for making the right connections with the right people. Sometimes, it may seem like there are too many content options, and if you’re looking for a great place to...
awards, business strategy, Content Marketing, content strategy, Customer Research, Digital Marketing, Ecommerce, engagement, grow business, Millennial Moms, online purchasing, small business
eCommerce In 2021 and Beyond: Connecting With Millennial Moms
We’ve conducted Millennial Mom Research for the last few years to bring you timely insights into this influential demographic’s values, behaviors, and preferences. One of the categories we’re building is a catalog of year-over-year data for online purchasing behavior. With...
content strategy, Deep SEO Thoughts, E-A-T, Featured, Google
Should SEOs Regret Focusing on Featured Snippets?
Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people...
awards, business strategy, Content Marketing, content strategy, Digital Marketing, Facebook, grow business, Instagram, media kit, press, small business
7 Can’t-Miss Features to Include in Your Media Kit
A media kit is like a resume and cover letter for your business, all wrapped up in one PDF or digital portfolio. It highlights who you are, what you do, and what your next steps are. The difference lies in...
business strategy, Content Marketing, content strategy, Customer Research, Digital Marketing, small business
Best Practices for Writing a Customer Survey
Let’s throw it way back to one of the originals, President Abraham Lincoln. He once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” The guy was on to...
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