Let’s throw it way back to one of the originals, President Abraham Lincoln. He once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” The guy was on to something: you may spend a lot of time sharpening your metaphorical ax, but when you…
3 Business Problems Solved With Content Marketing
When a client comes to us with a marketing request, our first priority is to identify: Why? Maybe sales are down. Why? They’d like rebrand. Why? They want a new website. Why? We’re like a relentless toddler learning about a seemingly inane object for the first time — but a really professional toddler with a…
4 Ways to Boost your Nonprofit’s End of Year Giving
Every nonprofit organization knows the end of the year is a critical time to appeal to members, supporters, benefactors, and the like for contributions, to show appreciation, and to build enthusiasm for the future. As BCS’s grant-writing partner, Amanda Garry Aliperta, Founder and Principal of Momentum Nonprofit Strategies, LLC puts it: “The end of the…
WOSB Spotlight: Theresa Nemetz
At Brainchild Studios, we’re all about the ladies — especially when they are local, business bosses — and we think the world should know more about Theresa Nemetz, Founder of Milwaukee Food & City Tours. Milwaukee Food & City Tours has been providing premier, original, and award-winning tours since 2007. Whether you prefer walking or being…
7 Steps to Starting a Small Business During COVID-19
Are you crazy?! Probably. But no one said being an entrepreneur was a safe bet. If you’re thinking about starting a business, now is a unique time to assess whether or not your idea has the legs to withstand a global pandemic. Now is a great time to ask yourself whether or not there is…