Just like most other industries or media technologies, SEO and organic search continue to evolve and change. As a digital marketer or business owner, it’s important to be aware of and up to date on the latest trends and developments to stay competitive and rank higher in search results to reach your target customers no…
Google Search Generative AI and the Future of SEO
Announced at Google I/O on May 10, 2023, Google Search Generative AI (SGE)is the future of Google’s search experience. Google is currently testing generative AI to provide improved contextual information with Google searches. After introducing their chatbot and competitor to Chat GPT, Bard, in March this year, it’s clear Google continues to feel the pressure…
How To Remove a Google Business Profile From Maps & Search
If you landed on this article, you’ve likely been searching for instructions on how to get a Google Business Profile deleted so it cannot be found on Search or Maps anymore. Like most Google processes, the true removal of a business profile is not entirely straightforward or spelled out for business owners/marketers. Fortunately, Blue Corona…
Google Introduces Continuous Scroll on Desktop Search
Continuous scroll has been part of the mobile search experience since Google introduced it in October 2021. On December 5, 2022, Google officially announced continuous scroll has been added to search on desktop in the United States: Starting today, we’re bringing continuous scrolling to desktop in English in the U.S. so you can continue to…
How To Lower Your Cost Per Lead From Google Ads
What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period of time — no waiting for your SEO company to improve rankings before your phone…
Bidding On Competitors’ Brand Names in PPC: Yay or Nay?
First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or regulations that prevent an advertiser from bidding on their competitors’ brand names. Are There Any…
What’s Better? Google Local Services Ads or PPC Ads?
If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your business? Depending on your business goals, the answer may vary. After reading this blog, you will have a clear understanding of the pros and cons…
How to Rank On Google Maps
Prioritize Your Google Business Profile To Rank on Google Maps In the last few years, eligible local businesses and marketers have recognized the incredible value and ROI of utilizing Google’s free-to-use Google Business Profile (previously known as Google My Business) tool. Without claiming and utilizing your company’s Google Business Profile, it’s impossible to rank on…