This is the first in a monthly series of updated Local Pack-O-Meter data. Each month we will report on the changes we see in Google SERP features across ~60M U.S. search queries (graciously provided by Traject Data). Without further ado, here is the March 2021 report: As in February, most of the action in March…
What Social Media Marketers Actually Think About Clubhouse
What a thrilling time it has been for Clubhouse, the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features, all in a matter of months. In Clubhouse’s defense, this whiplash of public opinion is par for…
Google Is Retiring tCPA & tROAS: What You Need to Know
Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced on their developer blog, starting this spring, Google will be moving away from Target CPA and Target…
How to Create a YouTube Channel to Grow Your Brand and Make Money
Fun fact: YouTube is the second-most visited website in the world behind Google—YouTube’s parent company. Fun suggestion: Your brand should have a presence there. The opportunity to reach your audience on YouTube is massive. It’s the most popular social platform among U.S. adults, and nearly 75% of Americans use the social video site, compared to…
The 2021 Instagram Algorithm Breakdown: How to Get Your Content Seen
If you’re wondering whether the Instagram algorithm changed again, you’ve come to the right place. Of course, if you’re a major publisher, a tech journalist, or Britney Spears’ social media team, your friendly contacts at Instagram HQ probably reach out regularly to give you the heads-up on any new algorithm changes. If so, this article…
Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach?
We’re not talking about broems or posts that bait engagement. You’ve seen them. The ones that ask people to respond to a poll with different reactions. Look, they were kind of clever at first, but people are getting tired of them. The social media team at Hootsuite uses posts without links to ask questions and…
23 Pinterest Statistics That Matter to Marketers in 2021
Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely shared in marketing circles online. But not every stat is relevant, reliable and up to date. We’ve rounded up the Pinterest stats…
The Facebook Boost Post Button: How to Use it and Get Results
With 2.74 million monthly active users, Facebook is by far the largest social network. Yet within that huge potential audience, it can sometimes feel tricky to find your target market. Using the Facebook Boost Post button is the simplest way to expand your reach with just a few clicks and a small investment. You know…