OTT (over-the-top) Video Consumption Is Higher than Ever The way people around the world today consume their TV shows and movie content varies greatly from what we saw 20 years ago. In the past, viewers watched TV by “appointment viewing,” where families huddled around their TV at the same time each week to watch their…
Why Your Mobile Site Experience Matters Now More than Ever
In 2021, Your Mobile Website Experience Is Critical to Marketing Success Mobile website experience has mattered for quite some time now, but the importance of a strong mobile experience only continues to rise. What is mobile site experience, exactly? Your site needs to be: Mobile-friendly – Can the site be navigated without needing to pinch…
Google’s Page Experience Update: Massive Changes Coming to Home Service Websites
Google’s Page Experience Update Launching May 2021 Just the other day I was searching the web for a local HVAC contractor. I needed to schedule my furnace tune-up (I know … I’m late.) After about 10 minutes of searching, I finally found a company that looked reputable. I then started filling out the form on…
Every Home Service Website Needs Blue Corona Chat. Here’s Why.
How Home Service Companies Turn More Website Visitors into Booked Appointments In the early 2000s, instant messaging made it easier than ever to connect with family and friends. This convenience permanently transformed the way we communicate. It didn’t take long for businesses to catch on — some of the world’s biggest brands were using web…