Trying to come up with the perfectly creative, unique, funny, or cute St. Patrick’s Day Instagram caption? Thinking cap not doing it for you? Good news for you: If you’re reading this post (and not the generic “Kiss me I’m Irish” lists out there), you can rest assured you’ll be able to come up with…
How to Tell A Brand Story With Your Data
“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience and foster a relationship with them, you need information—who, what, when, where, and why. You…
How to Spot These 4 Cognitive Biases In Your Audience—And What to Do About It
If your marketing campaigns aren’t landing, there may be a hidden reason that defies some of your research insights: cognitive biases. Marketing is all about understanding your audience, and if you do get their perceptions, behavior, and motivations, you’re much more likely to connect. But, while we highly recommend conducting customer research, and bringing in…
How to Utilize Psychology to Build Your Business
If you want the secret to building a successful business, you must turn to psychology. Psychology is the study of the mind, how it works, and how its ebbs and flows impact our behavior. Without that understanding, you’re more likely to hit walls, struggle with your people, and ultimately risk losses—monetary and otherwise. Likewise, if…
Targeting Competitor Keywords: My Favorite 3 Lower-Cost Alternatives
Targeting competitors’ keywords with Google As is effective but can get expensive. Which is why I recently shared a few ways you can target your competitors on Google Ads without using Search. These suggestions stayed within Google Ads, so in this post, I want to talk about other less expensive ways you can reach your…
5 Marketing Deliverables to Outsource Now
It doesn’t matter how small your business, what industry you’re in, or even how many members you have on your internal marketing team; outsourcing all or part of your marketing can save you time and money. We’re talking thousands of hours and thousands of dollars. With money back in the bank and time freed up…
Content That Inspires and Engages: 4 Millennial Mom Content Insights
The numbers game is over, especially if you’re trying to connect with Millennial Moms. Gone are the days of pumping out multiple blogs, 47 social media posts, and email blasts every day. The evolution of content to a more value-driven model is good news; marketers and the companies they serve can refocus on creating value,…
5 Ways Outsourcing Saves You Money
When you’re weighing the decision to outsource all or part of your marketing, cost savings are possible. Our Outsourced Marketing Survey showed that 1 in 5 respondents reported saving up to $25,000 per year by outsourcing all or part of their marketing. That’s far from chump change; there are many ways outsourcing can save you…