I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on their team pages, the moment’s already passed. But landing page trends are important to try out. You want to stand out against…
PLUMBER IN ENCINO CALIFORNIA: EVERYTHING YOU NEED TO KNOW
ENCINO PLUMBER: The water system and its accompanying plumbing are essential components of our homes. They function similarly to a house’s digestive system, and the worst-case scenario is not unusual. Pipes freeze and burst on a regular basis, water leaks occur, and your water bill grows. Corrosion and slab leaking also occur. All of these…
Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers
What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t? Ultimately, the goal of social media is to generate revenue. If your followers don’t engage with your posts, they won’t engage with your business. Communities are critical because they promote engagement. They’re incubators for brand awareness, loyalty, and…
![Developing Leadership Skills: How to Become an Effective Leader [+ Expert Tips]](https://no-cache.hubspot.com/cta/default/53/41a58f0d-a829-4a22-840a-327a243d781a.png)
Developing Leadership Skills: How to Become an Effective Leader [+ Expert Tips]
It’s very easy to spot good leadership when it happens. Take, for instance, how an old manager of mine used to ask my advice on business strategy in our weekly 1:1s — and then provide constructive feedback on it. While I might not have recognized it at the time, I now see he was teaching…
Local Search Rankings Dropped? Follow These 10 Most-Useful Troubleshooting SOPs
You’ve got to figure this out soon, or at least start moving in the right direction. It was a big rankings drop, and one that will cut into business sooner or later. You don’t want general advice, but you also don’t want to look at 172 different things only to be told you need to…
Self-care For Blocked Ears (wax)
Self-care For Clogged Ears (wax) Chronic otitis media is a recurrent middle ear infection that lasts months or years. It is possible that the ear is leaking (fluid leaks from the ear canal). It is commonly associated with perforation of the eardrum and hearing loss. In most cases, chronic otitis media is not painful. Earwax,…
Fixed Cost: What It Is & How to Calculate It
“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point of view is perfect when learning about a business’s fixed costs — or those costs…
Looking back at Yoast in 2021
What a year it has been! Big things have happened within Yoast the company as well as in our Yoast SEO plugin. In this post, I look back at a wonderfully exciting 2021! In addition, I have asked Thijs de Valk – our brand new CEO – all kinds of questions to shine his light…