The days of just using individual conversions are long past. All ad platforms now encourage advertisers to embrace and leverage conversion values. Take Google Ads, for example: Max conversion value is one of the only bidding options for PMax campaigns...
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Google, Google Maps, Google My Business
How to Use the Snapchat Ads Manager in 2022: A Guide
The Snapchat Ads Manager is a valuable tool for any business wanting to create self-service ads on Snapchat. While you may be hearing less about Snapchat these days, the platform’s audience continues to grow, with a total potential ad reach...
Food & Drink, Health
Intermittent Fasting by Age
Intermittent fasting is a trendy health fad with several advantages, including weight reduction, enhanced mental clarity, and higher energy levels. While intermittent fasting is usually regarded as safe for healthy adults, there are some things to think about before starting...
Paid Search Marketing
Why Your Non-Ecommerce Business Should Set Conversion Values (& How)
The days of just using individual conversions are long past. All ad platforms now encourage advertisers to embrace and leverage conversion values. Take Google Ads, for example: Max conversion value is one of the only bidding options for PMax campaigns...
Software releases and updates, Yoast SEO
Yoast SEO 19.8: Schema improvements and enhancements
Today, we’re releasing Yoast SEO 19.8 into the world. In this release, we’re focusing on general improvements and fixing several bugs. One of the main improvements this time concerns our Schema structured data output. Structured data helps search engines to...
Online Marketing
How to Outsource Your Course Creation
Outsourcing Course Development We are all aware that creating a lucrative online course requires more than just a brilliant concept. You must consider every part of it, from your sales funnel to the design of your slides, and the most...
Social media marketing
TikTok’s Tests New Search Features: What We Know Right Now
TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require...
Online Marketing
How Can You Increase Your Domain Authority and How Long Does It Take?
So, you’ve been spending time trying to increase domain authority, but you aren’t seeing the success you thought you would by now. I understand your frustration, since 42% of marketers are looking at a site’s domain authority based on its...
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