When Myspace launched in 2003, Millennial Moms were solidly in their teenage years and looking to expand their social networks digitally. As social media platform options exploded through the early aughts and into the 2010s, so did the time Millennial...
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Content SEO, Duplicate Content, Internal Linking
Content maintenance strategy: 6 tips for a cleaner website
If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article...
Landing Page Optimization
Exit Intent Pop Up Examples and What Makes them Effective
It's common for people to visit websites without converting — maybe they're conducting product research, educating themselves on your brand, or weighing out the advantages of your product versus one of a competitor. All of these actions are normal but...
Uncategorized
The 10 Latest Google Ads Updates: What You Should Know (AND Do)
At this point, we know that resisting Google Ads updates is a bit like… …herding cats. But that doesn’t mean we can’t gather ’em up into no-nonsense roundups with the essential facts and tips! Read on to learn what you really...
Google Analytics, Google Search Console, Webmaster Tools, WordPress
What is the Google Site Kit plugin?
Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if...
Contractor Marketing, Electrician Marketing
4 Local SEO Tips for Electricians
Rank Higher on Local Search Results Local SEO for electricians is a major driver of website traffic and qualified leads for electrical businesses. Every year, local search becomes more and more relevant to small businesses. As a matter of fact,...
Facebook Advertising
Boosted Posts vs. Paid Ads: Key Differences and When to Use Each
For many businesses, social media is an intimidating landscape. You know that you need to be on several platforms to reach your audience, but you’re not entirely sure if your content is getting enough organic reach to make the time...
Uncategorized
8 Perilous PPC Mistakes to Avoid This Holiday Season
Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a holiday pro until you log online to find your PPC account in shambles! With this season being such an important time...
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