Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search...
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Yoast SEO, Yoast SEO Premium
What does Yoast SEO do?
Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability. Here, we’ll explain how...
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Customer Service
How COVID-19 Impacted Customer Service & What’s Next [Data + Expert Tips]
We all know the importance of customer service for retaining customers and scaling a business — and it's only increasing in value over time. Consider, for instance, what happened when I called CorePower Yoga's customer service team last week to...
awards, business strategy, Content Marketing, content strategy, Digital Marketing, Facebook, grow business, Instagram, media kit, money, outsourced marketing, press, small business, time
3 Reasons The Cost Is Worth It to Partner With An Outsourced Marketing Expert
One of the biggest barriers to outsourced marketing is cost. Yes, you have to pay your outsourced marketing partner, and expertise comes at a price. We’ve heard it before: We don’t have a big enough marketing budget to afford...
Online Marketing
Best Shared Hosting Companies
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top pick? The best shared hosting provider...
Crawl directives, Google algorithm
What is indexing in regards to Google?
Indexing is an important part of what a search engine does. Without indexing, all the pages Googlebot crawls don’t have a place to live — and the ranking systems don’t have the input they need to do their work. If...
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Instagram Promotions: How to Create One in Minutes + 3 Best Practices
Instagram marketing can be a hit or miss. Especially as you start implementing your social media strategy, it might take a while for your posts to start performing well. When it does, your first instinct is to figure out what...
Marketing Campaigns
13 Examples of Meme Marketing + 4 Best Practices to Follow
My social media feeds are made up of 90% memes. They're usually posted by people I follow but every once in a while, a brand will post a meme and add their own spin on it. When it's done right,...
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