The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach. If you want to reach and engage with potential customers on Facebook, you need to create...
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SEO
The Ultimate List of Free SEO Tools
Who says you have to spend money to get more traffic? There are tons of free SEO tools that can help you drive more traffic. Sure, you may know of some, like Ubersuggest, but there are many more options than...
Content SEO, SEO Copywriting
The importance of original content for SEO
There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the content on your pages and in your blog...
Google, Google Maps, Google My Business
How to Improve Google Shopping Ads ROAS with Priority Bidding
Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you...
Product Marketing
How Glow Recipe Pivoted From a Curation Site to a Beauty Product Brand
Did you know the current U.S. cosmetics market is worth over $95 billion? With the fast growth of the cosmetics industry, it's become competitive and saturated -- especially for startups. This industry can be even more challenging to break through...
Uncategorized
Internal Linking for Mobile-First & Mobile-Only Indexing
Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?
km-import, Marketing
How to Go Viral & the Science of Virality – Marketing Lessons from Internet Cats & Memes
We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. It can be frustrating to pour hours of work and money into content, only to watch...
Content SEO, Duplicate Content, hreflang, Multilingual SEO, SEO Copywriting, Technical SEO
What is international SEO?
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual...
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