Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there. One way to fill in those gaps is by using Goal...
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How to Configure Google Analytics for Local Businesses
Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex...
Online Marketing
5 Privacy Policy Generator Options For Your Website
If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy...
Readability, SEO Basics, WordPress, Yoast SEO
The beginner’s guide to Yoast SEO
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool to optimize your site for Google, Bing, and Yandex. So you install the Yoast SEO...
Google, Google Maps, Google My Business
How to Get Free YouTube Subscribers (the Real Way)
YouTube subscribers are the bread and butter of any successful channel. These regular viewers can maximize your organic reach and give you a consistent base level of views every time you post new content. If your goal is to make...
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Email Marketing, Email Marketing Tools
How to Embed Video in Email [Quick Tip]
Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2021, 86% of businesses use video as a marketing tactic. If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your...
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7 Tips to Get the Most Out of Online Conferences
As we anxiously await the return to in-person conferences, with a little ingenuity and virtual elbow grease, we can still forge new professional relationships over an internet connection rather than a cocktail. Read on for tips on how to bring...
SEO
How to Use Reverse Image Search For Competitor Research
What do backlinks, reverse image search, and your business have in common? Your bottom line. Sure, you can blog until you have hundreds of posts on your site, but it takes time. Can your business afford to wait? Probably not....
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