Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced on their developer blog, starting this spring, Google will be moving away from Target CPA and Target…
How to Create a YouTube Channel to Grow Your Brand and Make Money
Fun fact: YouTube is the second-most visited website in the world behind Google—YouTube’s parent company. Fun suggestion: Your brand should have a presence there. The opportunity to reach your audience on YouTube is massive. It’s the most popular social platform among U.S. adults, and nearly 75% of Americans use the social video site, compared to…
How to Choose Interior Paint Colors for Your Home
How To Choose Interior Paint Colors For Your Home Color is a crucial element in your life and certainly one of the most important interior design decisions you will make in your home or workplace. You may be wondering how to choose interior paint colors for your home. It’s an important choice that can have…
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How to Verify Your Facebook Page in 5 Steps [+ Why You Should]
The other day, I searched for “Taylor Swift” on Facebook. I was shocked to find hundreds — if not thousands — of Taylor Swifts in the United States alone. Fortunately, I was able to find the mega-pop star’s page easily, with the help of a small blue badge: When searching for a business (or person) on…
Women in SEO: Reflections on the Past, Present, and Future of Women in the Industry
As Women’s History Month draws to a close, Moz CEO Sarah Bird reflects on the contributions women have made to the SEO industry, and highlights the work we still have to do.
Best Practices for Writing a Customer Survey
Let’s throw it way back to one of the originals, President Abraham Lincoln. He once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” The guy was on to something: you may spend a lot of time sharpening your metaphorical ax, but when you…
How to Do Niche Marketing For Tiny Audiences
Are you in a crowded industry and can’t seem to stand out? Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is…
What is on-page SEO?
Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your…