Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from…
How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)
Choosing the right pricing for your product is a little bit like Goldilocks. Too high, and you risk alienating a large majority of your potential customers. Too low, and you likely won’t have enough revenue to run a sustainable business. Plus, consumers might not value your product or brand as highly if they see a…
Debunking Link Building Myths in 2021
On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.
How to Use LinkedIn Insights in an Actionable Way
What is an insight? According to Merriam-Webster, it’s the “power or act of seeing into something.” LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies,…
5 ways to improve your Core Web Vitals
“If only I could simply wave my wand and have a super fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — really fast. Most site owners or managers quickly need to talk to their developers…
What is the Clubhouse App? And is it Right for Your Business?
The Clubhouse app has been making headlines as the next big social platform. Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. That said, Clubhouse is so new that brands also have to figure out how to join in. To…
Why Your Mobile Site Experience Matters Now More than Ever
In 2021, Your Mobile Website Experience Is Critical to Marketing Success Mobile website experience has mattered for quite some time now, but the importance of a strong mobile experience only continues to rise. What is mobile site experience, exactly? Your site needs to be: Mobile-friendly – Can the site be navigated without needing to pinch…
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How To Make a YouTube End Screen [+ Templates & Examples]
While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube. Aside from product…