Month: February 2022

How to Spot These 4 Cognitive Biases In Your Audience—And What to Do About It

If your marketing campaigns aren’t landing, there may be a hidden reason that defies some of your research insights: cognitive biases. Marketing is all about understanding your audience, and if you do get their perceptions, behavior, and motivations, you’re much more likely to connect. But, while we highly recommend conducting customer research, and bringing in…

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