For those who are conversion-focused in their paid search strategy, maximizing the profitability of your advertising efforts is a top priority. Google offers a variety of Smart Bidding strategies that can allow you to drive more conversions at a cost you are comfortable with. However, if you want to take that strategy to the next…
What Are The Qualities of the Qualified Handyman
Qualities of the Qualified Handyman Many household issues can be resolved by hiring a handyman who has received proper training and certification. Whether it’s painting or repairing gutters or a dryer, Handymen can do it. Not only can they help you with your home’s problems and challenges, but they can also aid you with the…
How to Think About Your Internal SEO Toolset
For those that missed the live webinar on February 10th, 2022, the following is a recording and a summary of the interview given by Jess Peck, Technical SEO & Machine Learning Engineer at Local SEO Guide and Clearscope’s co-founder Bernard Huang. They discussed SEO toolification and the best ways for agencies and SEOs to think…
Mastering Facebook Ads In 2022 Through Incrementality
There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics. In 2022, Facebook has 1.79 billion daily users. There are plenty of opportunities to create Facebook…
How to Tell A Brand Story With Your Data
“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience and foster a relationship with them, you need information—who, what, when, where, and why. You…