What Is List Building and Why Is It Important? List building is a critical component of every successful company strategy. Because there is so much material competing for consumers’ attention on the internet, most businesses now consider email marketing to be essential in order to maintain a direct line of communication with their customers. It…
How To Create a Google Sheets Drop-down Menu
A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not. It can get tedious to go in and type each yes or no as time goes on, which is where a…
54 St. Patrick’s Day Instagram Captions (The Cliche-Free List)
Trying to come up with the perfectly creative, unique, funny, or cute St. Patrick’s Day Instagram caption? Thinking cap not doing it for you? Good news for you: If you’re reading this post (and not the generic “Kiss me I’m Irish” lists out there), you can rest assured you’ll be able to come up with…
Do outbound links matter for SEO?
One of the checks that we have in Yoast SEO is the check for outbound links. This check scans your text to see if there are any outbound links in your post or on your page. In case it doesn’t find one, Yoast SEO advises you to add at least one outbound to your content….
What is Target ROAS in Google Ads & When Should I Use It?
For those who are conversion-focused in their paid search strategy, maximizing the profitability of your advertising efforts is a top priority. Google offers a variety of Smart Bidding strategies that can allow you to drive more conversions at a cost you are comfortable with. However, if you want to take that strategy to the next…
What Are The Qualities of the Qualified Handyman
Qualities of the Qualified Handyman Many household issues can be resolved by hiring a handyman who has received proper training and certification. Whether it’s painting or repairing gutters or a dryer, Handymen can do it. Not only can they help you with your home’s problems and challenges, but they can also aid you with the…
How to Think About Your Internal SEO Toolset
For those that missed the live webinar on February 10th, 2022, the following is a recording and a summary of the interview given by Jess Peck, Technical SEO & Machine Learning Engineer at Local SEO Guide and Clearscope’s co-founder Bernard Huang. They discussed SEO toolification and the best ways for agencies and SEOs to think…
Mastering Facebook Ads In 2022 Through Incrementality
There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics. In 2022, Facebook has 1.79 billion daily users. There are plenty of opportunities to create Facebook…