Month: August 2022

Information Graphics: Why You Need Them

Information Graphics: Why You Need Them

Information Graphics: Why You Need Them Information Graphics: Why You Need Them: The benefits of infographic design have convinced many marketers to include them in their marketing strategies. High interaction, increased conversion, and positive social sharing are three of an infographic’s most valued marketing benefits. According to recent research from the University of Pennsylvania’s prestigious…

Content Optimization: A Step-by-Step Guide

Content Optimization: A Step-by-Step Guide

Is your content not getting the results it deserves? Unfortunately, in today’s ultra-competitive, crowded SERPs, creating great content isn’t enough. You need to optimize it effectively if you want it to rank and sell. That doesn’t just mean optimizing content for Google. You also need to optimize your content for readability and for conversions. Confused?…

SEO Certifications: Are They Worth It?

SEO Certifications: Are They Worth It?

Want to learn more about SEO? There’s a good chance you’ve seen dozens of SEO certification courses, ranging from offerings from top SEO platforms like Semrush to “experts” you’ve never heard of. If you’re unsure if an SEO certification is right for you—or are struggling to figure out which course is the right fit—you’re in…

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