Day: November 23, 2022

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or regulations that prevent an advertiser from bidding on their competitors’ brand names. Are There Any…

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