Social media and ecommerce are two peas in a pod. Ecommerce marketers are using social platforms to build brand awareness, connect with customers, and promote products through organic posts and targeted ads. And these strategies work. Consider these stats from Hootsuite’s Global State of Digital 2022 report: 57.5% of internet users aged 16 to 64…
Facebook’s Mental Health Issue
Facebook’s Mental Health Issue Facebook’s Mental Health Issue: What was the most important thing I discovered in 2021? Depression and social media do not get along. For the first time in October 2021, I erased the Facebook app from my phone. It was not a deliberate decision. Instead, it was like tossing away a half-eaten…
Bidding On Competitors’ Brand Names in PPC: Yay or Nay?
First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or regulations that prevent an advertiser from bidding on their competitors’ brand names. Are There Any…
Best Signature Fonts for Emails and Documents
If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email, both in terms of content and…