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Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan. Your plan will help you present a clear path for return on investment (ROI), get buy-in...
Year: 2022
Content SEO, Website Maintenance
Keep your content fresh and up to date!
How do you make sure that the content on your website is still relevant? Why is that even important? For some people, writing new blog posts is the biggest challenge of blogging. However, it’s also important to keep an eye...
Google, Google Maps, Google My Business
33 Twitter Stats That Matter to Marketers in 2022
Twitter is a microblogging and social networking platform that encourages its audience to share posts (commonly known as Tweets) and engage with other users. To get the most out of marketing campaigns on the platform, it’s worthwhile to understand the...
Email Marketing, Marketing
How To Write Emails That Are Easily Readable
How to Write Emails That Are Easily Readable Emails are now considered to be a critical component of most firms’ marketing strategies. It’s simple to create an email and send it to your subscribers, but finding emails that are easy...
Marketing Strategy
How to Craft a Successful Customer-Centric Marketing Strategy
When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the...
Websites & Online Presence
10 Website & Graphic Design Trends to Stand Out in 2022
Did you know that 75% of people admit to judging a business’s credibility based on its website design? Or that 94% of a website visitor’s first impressions are design-related? Needless to say, an attractive and modern website should be a...
Video SEO
How many YouTube tags should you use?
You want to optimize your YouTube channel. You’ve done the research and stumbled upon YouTube tags. In theory, they sound like a great place to start if you want to optimize your videos. But did you know that YouTube tags...
Google, Google Maps, Google My Business
40 Easy & Effective Real Estate Marketing Ideas to Stand Out
While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use...
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