Have you ever landed on a webpage only to see a big error message serving as a dead end to your reading? As a user, you’re left with little direction and close the tab. As the website owner, that has...
Year: 2022
Content SEO, User eXperience (UX)
UX copywriting: 5 writing tips to improve user experience
At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and read your content. But did you know there’s a specific type of writing that focuses...
Google, Google Maps, Google My Business
How to Use LinkedIn Live: The Complete Guide for Marketers
Lights. Camera. Action! Are you ready to jump on the LinkedIn Live bandwagon but need help figuring out where to start? We’ve got you covered. You might be thinking: what is LinkedIn Live? It is LinkedIn’s live streaming video center,...
Education, health and well-being
Advice on How to Rapidly Recover from a Mistake
Advice on How to Rapidly Recover from a Mistake Everyone has been there. Advice on How to Rapidly Recover from a Mistake: You follow your diet for a week and then binge on the weekend. You pledge to exercise more,...
Google, Google Trends, Keyword research
How To Do Quick & Free Keyword Research
There’s a ton of fancy and expensive keyword research tools on offer these days but the truth is you can do some basic research with just three free tools: Google Suggest, Google AdWords Keyword Planner, and Google Trends. Even if...
Ecommerce, SEO
Examples of E-commerce SEO Done Right (and Mistakes To Avoid)
We all know the foundation of e-commerce SEO is keyword research. Over half of shoppers surveyed in a global retail study say they use Google to research purchases they plan to make online. This is why SEO is your golden...
guides, How To
Medium Will Increase Traffic
Medium Will Increase Traffic Medium Will Increase Traffic: New websites cannot gain visitors without investing much money. However, there are some demand techniques, such as social media and forums, where generating quality content would encourage people to follow you since...
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Career Development
What Help Scout’s VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]
There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than...
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