Category: Inbound Marketing

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Google Search Generative AI and the Future of SEO
Contractor Marketing, Electrician Marketing, Fire Protection Marketing, Flooring Marketing, Franchise Marketing, Google, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Local SEO, Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Restoration Marketing, Roofer Marketing, Search Engine Optimization (SEO), Small Business Marketing, Window & Door Marketing

Google Search Generative AI and the Future of SEO

Maggi Pier

Announced at Google I/O on May 10, 2023, Google Search Generative AI (SGE)is the future of Google’s search experience. Google is currently testing generative AI to provide improved contextual information with Google searches. After introducing their chatbot and competitor to...

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Is ChatGPT the Future of SEO?
Content Marketing, Contractor Marketing, Electrician Marketing, Fire Protection Marketing, Franchise Marketing, Google, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Mover Marketing, Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Restoration Marketing, Roofer Marketing, Search Engine Optimization (SEO), Small Business Marketing, Window & Door Marketing

Is ChatGPT the Future of SEO?

Maggi Pier

Our short answer: No, ChatGPT is not the future of SEO. But ChatGPT is undoubtedly going to influence the future of the search experience. Before we dive into what that may mean for SEO, let’s back up first: What Is...

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23 Blog Post Ideas Window & Door Companies Should Include in Their Marketing Plans
Blogging, Content Marketing, Contractor Marketing, Home Services Marketing, Inbound Marketing, Window & Door Marketing

23 Blog Post Ideas Window & Door Companies Should Include in Their Marketing Plans

Maggi Pier

Blogging regularly can be an effective SEO strategy for small businesses, including those in the window and door industry. Writing industry-relevant blog posts that target your customers’ frequently asked questions can increase organic traffic to your site, increase leads, and...

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How To Lower Your Cost Per Lead From Google Ads
Contractor Marketing, Electrician Marketing, Fire Protection Marketing, Flooring Marketing, Franchise Marketing, Google, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Lead Generation, Mover Marketing, Paid Search, Pay-Per-Click (PPC), Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Roofer Marketing, Small Business Marketing, Window & Door Marketing

How To Lower Your Cost Per Lead From Google Ads

Maggi Pier

What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period...

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Bidding On Competitors’ Brand Names in PPC: Yay or Nay?
Contractor Marketing, Electrician Marketing, Flooring Marketing, Franchise Marketing, Google, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Mover Marketing, Paid Search, Pay-Per-Click (PPC), Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Roofer Marketing, Window & Door Marketing

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

Maggi Pier

First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or...

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What’s Better? Google Local Services Ads or PPC Ads?
Contractor Marketing, Electrician Marketing, Fire Protection Marketing, Flooring Marketing, Franchise Marketing, Google, Google Local Services, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Mover Marketing, Pay-Per-Click (PPC), Pest Control Marketing, Plumber Marketing, Restoration Marketing, Roofer Marketing, Small Business Marketing, Window & Door Marketing

What’s Better? Google Local Services Ads or PPC Ads?

Maggi Pier

If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your business? Depending on your business goals, the answer may vary....

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