What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period of time — no waiting for your SEO company to improve rankings before your phone…
Bidding On Competitors’ Brand Names in PPC: Yay or Nay?
First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or regulations that prevent an advertiser from bidding on their competitors’ brand names. Are There Any…
What’s Better? Google Local Services Ads or PPC Ads?
If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your business? Depending on your business goals, the answer may vary. After reading this blog, you will have a clear understanding of the pros and cons…
What Is A/B Testing in Pay-Per-Click?
A Deep Dive Into A/B Testing and Pay-Per-Click Campaigns A/B testing, also known as split testing, is a methodology commonly practiced throughout pay-per-click (PPC) advertising. A/B testing allows you to separate a specific attribute of your account into two individual variables to test against each other: the control variable and the experimental variable. Control Variable: Nothing…
3 PPC Strategies for Contractors to Book More Jobs
The Best Pay Per Click Strategies for Contractors When we think about marketing, contractors are generally not the first industry that comes to mind. We typically think of glamourous name brands. However, the digital marketing landscape offers contractors a way to market their services while precisely measuring their return on investment. Pay per click advertising, known…
7 Nextdoor Advertising Tips for Better Performance
A Deep Dive Into Nextdoor’s Ad Center & How to Reach More Homeowners Earlier this year, Nextdoor launched the Nextdoor Ad Center (NAC), a self-serve advertising platform. With NAC, businesses can utilize location and interest targeting, demographic segmentation, track campaigns in real-time, and more. Since this platform is new, you may be trying to figure…
Google Ads Update: Responsive Search Ads Are the New Default Ad Type for Search Campaigns
Google Ads Update 14 days. That’s the amount of time it took for Google to announce another change coming to their Google Ads platform. On February 4th, Google shocked the SEM world by informing us that BMM (Broad Match Modifier) would soon be a thing of the past. Then, just two weeks later on February…
Why You Shouldn’t Google Your Company Name
Why You Should Never Google Your Company Name (And What You Should Do Instead) We’ve all done it. It’s nothing to be ashamed of—you might have done it at the office, at home, or even in your car. Maybe you just tried it for the first time; maybe you’ve been doing it for years. You…