13 Tips To Turn Angry Customers Into Raving Fans If you work in customer service, you’re probably familiar with that phone call, the one we all dread, an upset customer who threatens to stop patronizing your business and leave a horrible review. If you handle the conversation poorly, you could lose a valued customer. And…
Google Business Profile Guidelines: Explained
What Is Google Business Profile? Google Business Profile (GBP, previously known as Google My Business) is a tool that allows you to represent your business on Google Search and Maps. When creating a GBP listing, you can control how your business appears on search, from your business name and phone number to photos and posts….
What Is OTT and How Does It Work?
OTT (over-the-top) Video Consumption Is Higher than Ever The way people around the world today consume their TV shows and movie content varies greatly from what we saw 20 years ago. In the past, viewers watched TV by “appointment viewing,” where families huddled around their TV at the same time each week to watch their…
Why Your Mobile Site Experience Matters Now More than Ever
In 2021, Your Mobile Website Experience Is Critical to Marketing Success Mobile website experience has mattered for quite some time now, but the importance of a strong mobile experience only continues to rise. What is mobile site experience, exactly? Your site needs to be: Mobile-friendly – Can the site be navigated without needing to pinch…
Google’s Page Experience Update: Massive Changes Coming to Home Service Websites
Google’s Page Experience Update Launching May 2021 Just the other day I was searching the web for a local HVAC contractor. I needed to schedule my furnace tune-up (I know … I’m late.) After about 10 minutes of searching, I finally found a company that looked reputable. I then started filling out the form on…
How to Get Your Restoration Company on the First Page of Google
How Restoration Companies Get to the Top of Google Search Results If you’re reading this, you already know that getting your restoration company’s website on the first page of Google search results can make a big impact on your business. Digital marketing for restoration companies is one of the most efficient ways to increase leads…