![Sustainable Marketing: Key Principles & How to Leverage It [+Examples]](https://localseoresources.com/wp-content/uploads/https://no-cache.hubspot.com/cta/default/53/aacfe6c7-71e6-4f49-979f-76099062afa0.png){kind=small}
In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown. IBM ran a study in 2020 on consumer behavior and found...
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Uncategorized
Social Commerce: What It Is & How to Use It in 2021
Recently, I set an iPhone time limit on my social media use to "45 minutes". I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes,...
Conversion Rate Optimization
Secondary Goals: Track These GA Events If You’re Doing A/B Testing
A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content,...
Google, Google Maps, Google My Business
9 Ways to Make Your Business Data More Reliable
Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making. Even small businesses can benefit from the rise of big...
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Infographics
How to Create the Perfect Project Timeline [Template + Examples]
Piecing together a project timeline template usually involves a Google Doc and mediocre formatting skills. Then comes assigning tasks to teammates and promising to hit the agreed-upon delivery date. But a few weeks go by, and the timeline falls apart....
Uncategorized
Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in...
Content Marketing
How to Use Transcription Services to Repurpose Your Content
Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is...
SEO and WordPress news
SEO news September 2021: Page experience, internal links and much more
Every month, our resident SEO experts Jono Alderson and Joost de Valk discuss all the latest happenings in the online world. Topics discussed range from Google’s newest updates to relevant developments with the WordPress CMS or tech news that will...
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