Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were...
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Local Marketing, Local SEO, SEO
The Ultimate Guide to Facebook Insights for Advertisers
Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the...
Content Marketing, Learn, Local Marketing, Local SEO, SEO
How to Do Local Keyword Research Like a Pro
With more than a decade’s worth of experience in internet marketing, Ann Smarty is a real pro when it comes to the ins and outs of SEO and content. Here, she provides a guide to performing local keyword research. Would...
Local Marketing, Local SEO, SEO, Uncategorized
Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind
Now you’re looking at your lease through the local SEO lens. A combination of the pandemic, the lockdown(s), the quasi-reopening, and other changes has made you want to save money where you can, or work from home indefinitely, or move...
Local Marketing, Local SEO, SEO, Solutions Partner Program
4 Major Ways Your Creative Agency Can Make Money
Every once in a while, I see a commercial that makes me think, "Well, who did they get to do that?" As a marketer, it's something I can't really help. I immediately strategize about target audiences and selling tactics —...
Content SEO, Keyword research, Local Marketing, Local SEO, Readability, SEO
Why you should use synonyms and related keywords
Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to optimize your...
Local Marketing, Local SEO, Mobile SEO, SEO, User eXperience (UX)
DIY: Test your mobile site!
More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on on a big part of your audience. In this post, I’d liked to go over...
Local Marketing, Local SEO, SEO
Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise
Posted by MiriamEllis Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State...
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