Everything You Need To Know About Google’s Local Service Ads Updated 6/22/2020 to reflect new information from Google Google Local Services ads help you connect with people who search on Google for the services you offer. Your ads appear on...
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Local Marketing, Local SEO, SEO
How to Develop a Successful Marketing Mix Strategy
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because...
Content Marketing, Content SEO, Google algorithm, SEO
Content Creation: A linguistic approach to creating content that ranks
A linguistic approach to creating content that ranks Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started...
Customer Service, Featured, Small Business Marketing
How to Deliver Excellent Customer Service, Every Time
If you compare a business to the human body, there’s no doubt customer service is at the heart. It’s more than just a conversation answering a client’s question, it’s the accumulation of every interaction the client has with your...
Inbound Links, Local Marketing, Local SEO, SEO, Websites
Local Link Building Tactics to Get More Customers
Get More Customers Using These Local Link Building Tactics Getting more inbound links to your website helps improve your presence in the online search engines, and that assists you to get more customers. Let's face it ... link building is...
Content Marketing, Content SEO, Local Marketing, Local SEO, SEO, Social Media
How to Leverage Blog Content and Repurpose it into Winning Social Posts
Social Media – Of Many Types Of Content Marketing Value is the name of the game when it comes to marketing. How far can you stretch your marketing dollars and what kind of return on investment can you squeeze from...
Local Marketing, Local SEO, Online Advertising, Resources, Search Engine Optimization, SEO, Websites
How to Increase Your Landing Page Conversions And Why
How to Increase Your Landing Page Conversions There is little more satisfying as a digital marketer when it comes to website optimization and marketing than making tweaks to landing pages that directly impact conversions. While it can be almost impossible...
Local Marketing, Local SEO, SEO
Thinking Beyond the Link Building “Campaign” [Case Study]
Link Building Strategies: Beyond the Link Building “Campaign” Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong but isn’t completely right, either. I think that as an industry we need to alter our...
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