“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience and foster a relationship with them, you need information—who, what, when, where, and why. You…
73+ Instagram Story Ideas to Keep Your Followers Coming Back
Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month. That means that 1) Instagram Stories are important for social media marketing and 2) you need to post every other day—potentially more than…
How the Facebook Algorithm Works in 2022 and How to Make it Work for You
The Facebook algorithm. Whether you love it or hate it, you’ve got to understand it to be successful in marketing your business on the world’s largest social network. The average organic Facebook Page post sees just 0.07% engagement. To bump that up for your brand, you’ve got to learn how to signal the algorithm. You…
How To Find The Best Keywords And Categories
How to Find the Best Keywords and Categories How to Find the Best Keywords and Categories: As a self-publisher, you are responsible for categorizing your book correctly. Your book will die if you put it in the wrong category. But how can you determine which categories are the best? Those with a lot of potential…
Google Maps Spam-Reporting System: the Toilet That Flushes 60% of the Time (on a Good Day)
In the past couple of years, I’ve heard many local SEOs and a few hands-on business owners make a comment to the effect of, “Google Maps doesn’t approve anti-spam edits anymore.” There’s more than grain of truth to that. Google never has been good about policing the local map enough to show businesses that playing…
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How 500 Marketers are Leveraging Instagram Shopping Tools [Data]
Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then. The platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of…