For any ecommerce business, improving ROI and ROAS are among its many goals, and there are a number of ways to do this. If you’re running Google Shopping campaigns, you can prioritize your campaign structure. If you’re only using search ads, you can expand to social or display. And of course, you can optimize the…
10 Practical (But Not Pushy) Ways to Increase Average Order Value
For any ecommerce business, improving ROI and ROAS are among their many goals, and there are a number of ways to do this. If you’re running Google Shopping campaigns, you can prioritize your campaign structure. If you’re only using search ads, you can expand to social or display. And of course, you can optimize the…
What is BeReal? Your Guide to the Newest Social Media App
You’ve mastered Facebook, Instagram and Twitter. You’re finally ready to tackle TikTok. But don’t get too comfortable — a hot new social media app has entered the villa. Gen Z is raving about it, but what is BeReal? Unlike its alternatives, BeReal offers an unfiltered, unplanned social experience. In some ways, the app combines the…
Sleep-Inducing Vitamins and Herbs
Sleep-Inducing Vitamins and Herbs Sleep-Inducing Vitamins and Herbs: Many herbs and substances are thought to help you sleep better. Some swear by chamomile tea or valerian concoctions before night, while others use prescribed medications. Finally, the key to discovering effective sleep aids is experimenting and learning what works best for you. Some herbs are known…
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How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to…
4 ROI Formulas To Help Earn You a Promotion
Know your LTV from your YOY? How about your COGS from your conversion rate? If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Then when your boss says, “We gave…
Lake Forest CA Short Sale Real Estate Agent Homes for Sale
Lake Forest CA Short Sale Real Estate Agent Homes for Sale A short sale occurs when a home sells for less than what is owed on the loan. This happens because many times, homeowners are upside down on their mortgages. They owe more money on their homes than the value of the house. Short sales…
What’s Better? Google Local Services Ads or PPC Ads?
If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your business? Depending on your business goals, the answer may vary. After reading this blog, you will have a clear understanding of the pros and cons…