What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period of time — no waiting for your SEO company to improve rankings before your phone…
46 Best Free Online Courses For Whatever You Want to Learn
Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses. Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide…
10 Tips to Declutter Your Email Marketing List for Higher ROI
You put a lot of effort into growing your email list, so it’s easy to fall into the trap of over-valuing your subscriber numbers. But what good does a high subscriber count do if your other numbers aren’t increasing? Numbers like open rate… click-to-open ratio…ROI. The fact of the matter is, email marketing is a…
Creating Your First WordPress Website? Here’s What You Should Know!
Setting Up Your First WordPress Site? Here’s What You Need to Know! You feel a bit overwhelmed if you’re seeking to create your first WordPress website. Don’t get confused by all the jargon and technical phrases. In this blog article, I’ll guide you through everything you need to know to set up your first website…
Quick & Easy Tips You Can Do Today To Help Improve Client Communication
Want to know how to manage, communicate and coordinate with SEO clients more effectively? Whether you are on the agency side of SEO or working in-house effective client communication is a must. That’s why LSG’s Senior Director of Operations, Tessa Voecks, recently spoke with Aleyda Solis on the podcast Crawling Mondays by Aleyda to discuss…
How To Create a Strong Social Media Advocacy Program
There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can…
Foods and Drinks to Eat or Avoid to Maintain a Healthy Blood Sugar Level
Food & Drinks to Eat or Avoid to Keep Your Blood Sugar Level in Check If you have diabetes, you are aware that the foods you consume directly influence your blood sugar levels. That’s why eating meals and regulating your blood sugar are critical. What you eat is just as important as how much you…
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The Crisis of Disconnection: Why It’s Time to Rethink Your Growth Strategy [HubSpot Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. If there’s a topline takeaway from the research that prompted us to call The Crisis of Disconnection by name, it’s…